PAPER:Gendered Morality Tales: Discourses of Gender, Labour, and Value in Globalising Asia


Gendered Morality Tales: Discourses of Gender, Labour, and Value in Globalising Asia

Themes: gendered morality, bad girl, stigma, tales, localised phenomena, subordination

Important quotation:
1.     Aim: this paper examines the links between these globalising dynamics and provocative local depictions of Asian women as active, desiring, and immoral. I explore the significance of these and other scandalous images of ‘bad’ girls and women across globalising Asia.
2.     a type of morality that is gendered (e.g. it is immoral for women to have sex outside of marriage but not men).
3.     these moralising narratives offer insight into the localised negotiations through which marginalised and gendered citizens confront their subordination within the region’s hierarchically ordered political economies.
4.     Gendered morality is locallised phenomena
5.     Gendered morality is “a localized phenomena”
6.     Gendered morality is “locally meaningful and highly visible ways to stigmatise autonomous, mobile, and desiring women” (Mills, 2017, pp 316).[1] However, most public only concern on “individual responsibility and away from broader structural conditions and inequalities” (Mills, 2017, pp. 318).
7.     Tales of Juki Srilanka
8.     Tales of Single parasite in Japan
9.     Tale of Widow Ghost
10. the stigma of gendered morality tales may constrain but cannot stop men’s and women’s lived engagements with and desires for global connection



Reference:

Mary Beth Mills (2017) Gendered Morality Tales: Discourses of Gender, Labour, and Value in Globalising Asia, The Journal of Development Studies, 53:3, 316-330, DOI: 10.1080/00220388.2016.1184251

ABSTRACT
Across Asia, the pursuit of national and global capital accumulation has relied on flexible, feminised work forces and patriarchal models of social reproduction. These gendered patterns of production and reproduction, while central to Asia’s neoliberal ‘miracle’ economies, have also generated powerful discourses that devalue women and their work. Drawing on case studies from across the region, this paper examines the links between these globalising dynamics and provocative local depictions of Asian women as active, desiring, and immoral. These ‘gendered morality tales’ reveal the complex cultural and ideological work that sustains neoliberal models of national economic development. At the same time, these moralising narratives offer insight into the localised negotiations through which marginalised and gendered citizens confront their subordination within the region’s hierarchically ordered political economies.

IMPORTANT QUOTATION
Pp 316
Across contemporary Asia, diverse representations of immoral women attract social censure. Some are longstanding figures of moral blame, such as the Sri Lankan ‘juki girl’, a stigmatised label applied for more than three decades to young women factory workers, whose employment outside the home leads to suspicions of sexual promiscuity (Lynch, 2007, pp.107–108). Others inspire recurring moral panics, as in Japan’s concerns about ‘parasite singles’, young women whose selfish consumerism is blamed for dangerously delayed marriage rates and a looming crisis of national reproduction (White, 2002, p. 23). And at other times and places, feminised figures of danger have been the focus of intense but more short-lived public attention: as in Thailand’s ‘widow ghost’ scare of early 1990, during which reports of marauding female spirits in search of husbands fostered fear and anxiety across much of the nation’s rural Northeast region (Mills, 1995).
Aim: In the following analysis I explore the significance of these and other scandalous images of ‘bad’ girls and women across globalising Asia.
Arising alongside and often in direct response to gendered transformations of labour, these ‘gendered morality tales’, as I will call them, work in locally meaningful and highly visible ways to stigmatise autonomous, mobile and desiring women.
I argue that these gendered figures of moral blame condense and put on display (albeit in distorted ways) the conflicts generated by new configurations of productive and reproductive labour and their varied but real effects on the everyday lives of many Asian citizens
Pp 362
Given the constraints of a short article I make no claims to provide an exhaustive review of all possible instances of gendered morality tales; rather, I offer some productive ways of thinking about public narratives of feminine immorality in the hope of prompting new attention to related imagery and possible parallels in other settings.
Gendered morality tales are deeply localised phenomena.
Pp 318
In a given context, local gender norms delineate acceptable behaviours for women and men and police the moral worth of those who transgress. It is important to remember, however, that this ideological dimension of gender norms never completely defines individual identities nor can it determine the full range and meaning of social experiences (Butler, 1990)

Wage Labour and Undisciplined Desires
Pp 322
No figure exemplifies this process more clearly than Sri Lanka’s ‘juki girl’, whose moral failings became a focus of public concern, beginning soon after Sri Lanka’s economic liberalisation in the late 1970s, a process that relied heavily on the availability of young rural women as a cheap labour force for expanding garment industries. Ethnographers Lynch (2007) and Hewamanne (2008), writing about factory workers of the mid-1990s and early-2000s respectively, offer detailed analyses of the stigma associated with the juki girl image. Named for a common Japanese brand of sewing machine, the juki girl is a tainted figure of uncontrolled desire. She spends her factory wages on fashionable clothes and make-up; an unmarried yet independent woman, she goes out to urban sites of entertainment seeking excitement and (potential) sexual encounters. The juki girl’s purported sexual agency allows for an easy conflation of the factory worker with another gendered figure of Asian modernity, the sex worker (Hewamanne, 2008, p. 22). For Sri Lankans such connections are further underscored by common colloquial references to urban industrial zones as ‘prostitution zones’ (Lynch, 2007, p. 107). Viewed in this light, the juki girl signifies the easy slide between the commodification of women’s labour and the commodification of their bodies, themes that for the past several decades have been a recurrent focus of sensational news stories, television dramas, and even high-level political debates (Lynch, 2007, pp. 107–108, 110–113, 117–118).
Pp 323

Transnational Desires and Deceitful Women
While unruly servants and absent wives offer fertile fields for moralising narratives about transna- tional labour, it is not just women’s mobility that generates discourses of feminine immorality. In Thailand, similar themes of gendered risk are associated with men’s overseas labour migration. These ideas have found expression not only in the brief episode of widow ghost fears discussed previously but also in longstanding pop-culture motifs that censure the deceitful and selfish wife who betrays her absent husband

Pp 324
In contrast to these shared experiences of vulnerability, the figure of the unfaithful wife suggests that individual failures (particularly by women) are the real obstacle to achieving prosperity through overseas migration. Nevertheless, when viewed more dispassionately, the ‘selfish’ desires (for wealth, commodified success and autonomy) that drive imaginary women to deceit and betrayal are the same aspirations that drive actual migrants into the risky business of transnational labour. Much like Sri Lanka’s juki girl, the deceitful wife of Thai songs and ballads projects a flawed but compelling constellation of the desires that prompt many less privileged Asian citizens to enter into exploitative conditions of globalised labour. Yet, even as they model migrant vulnerabilities as individual risk, stories of deceitful wives reflect the shared experiences of many men and women whose marginalised labour and aspirational desires remain subordinated within the region’s neoliberal hierarchies of globalised value.

Pp324
Women, Consumption, and Failed Reproduction
Many of these same themes recur in another set of gendered morality tales that elaborate the threat of feminine mobility and desire in different parts of Asia. In these cases, however, concerns about selfish or immoral women focus less on the risks and ambiguities of globalised labour than on the threats women pose to the stability of individual households and to social reproduction. For example, the demographic transition in some parts of Asia has prompted moral panics that blame women’s self- indulgent consumerism for a failed commitment to appropriate domesticity.

Pp 325
A similar kind of imagery characterises Japan’s long-standing panic over ‘parasite singles’. Coined by a Japanese sociologist (Yamada, 1999; cited in Rosenberger, 2013, p. 22), the term refers to young Japanese women and men, but especially women, who are considered to selfishly delay marriage and childbearing. Still living with their parents, working and spending lavishly on themselves, they are accused of dangerously neglecting their own and the nation’s future.11 Over the past two decades, the idea of the parasite single has sparked both academic debates and media commentary about the moral and reproductive decline of Japan (Goldstein-Gidoni, 2012, p. 192; and for related discussions see Miller & Bardsley, 2005; White, 2002, pp. 23, 189). While the term can apply to men as well as women, it is more often the latter whose experimental fashions, dramatic cosmetic styles, and frequently shifting popular culture obsessions attract the attention of critics. Like the deceitful wife of Thai song lyrics, the parasite single offers up the failed choices of a morally suspect individual as a source of blame for a wide range of social dislocations, including those associated with Japan’s aging population.
Ultimately, the failure of the Japanese state to increase fertility rates despite more than two decades of moralistic complaints about parasite singles underscores another important aspect of gendered morality tales: their reception is neither stable nor uniform.

Conclusion
Whether you find them provocative, amusing, outrageous, or disturbing – Asia’s diverse gendered morality tales direct our attention toward the cultural work and ideological effort that is required to sustain neoliberal projects of national development and global capital accumulation. While always rooted in distinctive local narratives and histories, each of the feminised figures of blame discussed above resembles the others in at least this one fundamental way: they all articulate a vision of contemporary life in which it is the failures of specific individuals – and not the exploitative conditions of globalised labour or the inegalitarian structures of neoliberal states – that spoil the promises of modern success and undermine social well-being. In so doing, images like the juki girl or parasite single promote the discursive normalisation of Asia’s exploitative and stratified political economies. As icons of disorder they serve to uphold and to validate existing hegemonic orders. By offering a vision of norms and values under threat, gendered morality tales focus popular attention on individual failures and away from the structural conditions that underlie shared experiences of marginality and social distress. In their different ways figures like the widow ghost and the deceitful wife or the failed mother justify compliance with existing patterns of inequality and marginalisation in different Asian societies, positioning both men and women as desiring but disciplined subjects eager to provide the productive and reproductive labour required by global capital and the neoliberal state.
Nevertheless, as with all hegemonic processes, it is important to assess both the efficacy and the limits of these normative effects. More than simple vehicles of biopolitical discipline, gendered morality tales also dramatise the ongoing contradictions of Asia’s neoliberal economies and hierarch- ical social orders. Rooted in the disruptive effects of globalised labour relations and indicative of the anxious desires and unsettling conditions of consumer modernities, figures like the juki girl or the mia farang illuminate the volatile boundaries of the region’s stratified and gendered regimes of graduated citizenship. In their very visibility, Asia’s ‘bad’ girls and women provide a public representation of the transformations and conflicts that many people are living every day.
Consequently, gendered morality tales occupy a slippery cultural terrain: between the hegemonic and the subversive, the normative and the transgressive. It is a terrain shaped by locally specific
meanings and hierarchies, as well as the often conflicted efforts of ordinary people to navigate their particular society’s demands and constraints. Yet it is exactly these slippery and contested dimensions that make gendered morality tales so apt for comparative and critical analysis across contemporary Asian modernities. Viewed from one angle, feminised figures of immorality and disorder showcase the powerful and subtle ways that neoliberal states and global capital seek to mould the expectations and compliance of stratified citizenries. At the same time, as focused expressions of anxiety and ambiva- lence, gendered morality tales highlight localised experiences of inequality and marginalisation and the ways in which these are rooted in globalised transformations of gender, labour, and social aspiration.
In other words, the stigma of gendered morality tales may constrain but cannot stop men’s and women’s lived engagements with and desires for global connection. As dramatic characters in moralising narratives, figures like the Thai widow ghost or the Japanese parasite single shore up and sustain existing regimes of authority and power but they also encode revealing portraits of change and challenge in the making. If figures of feminine immorality promote the formation of disciplined citizen-subjects, they also crystallise dominant discourses of gender, labour, and value in ways that point to potential and sometimes active fault lines within these hegemonic models of authority. While serving as ideological tools of neoliberal governance and self-regulation, moralising images of the sexualised factory worker, the selfish housewife, or failed mother also depict the real if conflicted efforts that actual people can and do make to escape marginalised and subordinated subject positions. Or to put it another way, Asia’s gendered morality tales offer productive insights into the locally diverse and contested ways that women and men are always already confronting and, at times, even transforming the inequitable and uneven dynamics of neoliberal globalisation in their own lives.










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